Barrier Analysis

Barrier analysis is a systematic process used to identify obstacles or challenges that prevent a target audience or population from adopting a desired behavior, accessing a service, or achieving specific outcomes.

This analysis helps organizations, especially in fields like public health, education, and social services, understand the underlying reasons for low adoption or compliance rates and design targeted interventions to overcome these barriers.

Focus Areas

Knowledge Barriers: Lack of information or understanding about the behavior.
Attitudinal or Perceptual Barriers: Beliefs or attitudes that discourage the behavior.
Physical Barriers: Tangible obstacles that make the behavior difficult.
Social and Cultural Barriers: Cultural norms or societal expectations that inhibit behavior change.
Economic Barriers: Financial costs or perceived economic disadvantages associated with the behavior.
Environmental Barriers: External factors such as infrastructure or geographical challenges.