course overview
This curriculum is designed to provide participants with the knowledge and tools necessary to run successful "Get Out the Vote" (GOTV) efforts. Participants will learn the fundamentals of voter outreach, campaign organization, data analysis, and communication strategies for increasing voter turnout. The course emphasizes inclusivity and aims to equip participants with skills to engage historically underrepresented communities.
Mobilizing Communities: A Get Out the Vote (GOTV) Campaign
Mobilizing Communities: A Get Out the Vote (GOTV) Campaign a 6-week program (Weekly 2-hour sessions) during which the student learns about how to run effective voter mobilization campaigns.
Target Audience: Grassroots organizers, political activists, community leaders, and volunteers interested in learning how to run effective voter mobilization campaigns.
Week-by-Week Breakdown:
Week 1: The Importance of Voter Turnout and GOTV
Week 2: GOTV Planning and Strategy
Week 3: Voter Outreach: Canvassing and Phone Banking
Week 4: Digital Outreach and Social Media for GOTV
Week 5: Data Management and Tracking Progress
Week 6: Overcoming Voting Barriers and Election Day Operations
Evaluation: Participants will be evaluated based on their ability to design and execute a GOTV plan, including voter outreach strategies, data management, and social media engagement. Class participation, group projects, and a final campaign plan presentation will also be part of the evaluation.